As a company you always have to step back and ask yourself if you are still heading in the right direction. puremedia was founded in 2004. Since that time we have implemented more than 100 projects and offered a wide range of services, from TYPO3 to AJAX- and JavaScript development to iPhone applications and web applications with Ruby on Rails. We had the chance to work with great customers such as WEB.DE, DaimlerChrysler, Universal Music or Jung von Matt and implemented challenging projects. We expanded, both in technologies and staff. But sometimes becoming big is not the goal to strive for.

Less can be more

The setup we had in mind was almost similar to a startup: focus on the development of own products, be flexible, act agile and have fun. In order to achieve this puremedia was restructured. We didn’t undergo a radical change, but we definitely realigned the company. We closed our TYPO3 unit, reduced the headcount, focused on up-to-date tools and technologies and established new lines of communication. Now having offices in Stuttgart and Berlin, we even decentralized the company.

We almost completed the new team and already started with the “first” project. We are currently developing a full-blown customer relationship management (CRM) system for a Swiss customer. The system has to be developed from scratch. Once everybody is on board we will start with an own web application. We will share our progress with you and can hardly wait for your feedback. Stay tuned.

Finally it is done. We launched our corporate blog and we are excited. Why?

This year has brought many changes to our company. puremedia, once a typical web agency, was restructured. Now, in summer 2009, we are a small team with great members looking forward to develop innovative web applications. As part of our new strategy we started this blog to share our thoughts on new technologies and trends with you. We would like to provide you an insight into our ideas and our projects. We are looking forward to your feedback, your thoughts and interesting conversations. Our goal is to share, learn and meet new people. Let’s get started!